From the last post, you already know that I’m starting a subscription box business. I love the business model because of a number of reasons, including:
i) Relatively easy to do. I mean, you simply need to find the products for your market, pack and ship them. Who can’t do that?
ii) Easy to Scale. If you choose the right market, it can be easy to scale the business from a few boxes a month to thousands of shipments.
iii) Less upfront cash. Since buyers are ordering the items first, you don’t have to spend your money to buy inventory. Simply wait for buyers to order and use their money to purchase the items.
NB: This may not however apply in all situations.
iv) Variety of Marketing options. The sub box business is one online venture that does not require SEO to be successful. To market a sub box business, you will simply need to find communities where your target market hang out.
Let’s be honest; SEO can take a long time to get results. But by reaching directly to the communities where your market is hanging out, you can make sales without having to wait for months for your website to rank.
With these in mind, I have jumped into the sub box business. To begin, I have already registered a domain name and at the moment, I am developing the website. I will be using WordPress for my site since I’m most familiar with it and it can handle ecommerce well.
You however do not need to use WordPress. I have seen sub box sites hosted on Shopify, Magneto, made from ASP.NET and other platforms. Simply go for what you feel will be right for you.
I highly recommend WordPress is you have experience with it. If you don’t know anything about site development but want to get your hands dirty, a solution like Shopify would be great.
Inspiration for the Sub Box Business
I was a freelance writer for an ecommerce payment gateway startup when I was first exposed to the subscription business model. I wrote articles on SaaS (Software as a Service) and along the way, wrote about sub box businesses like Birchbox.
At the back of my mind, I wanted to own one of these babies. I mean, the allure or recurring revenue; who would pass that opportunity?
Now, here I am launching my sub box business. But where did I get the nudge or elbow push to