There are numerous ways to promote yourself on social media other than just using selfies and vacation photos. You can use the forum to advertise the services you offer and products you use. However, if you’d like to succeed, you need to use the right marketing and promotion methods so that you can earn cash on Twitter.
Twitter is currently one of the most used social media sites around the world. According to the company’s statistics, in 2019, at least 330 million people were using Twitter on a monthly basis. Most users visit the site to interact with friends, be updated with news and follow different brands.
This kind of interaction can open up possible money-making ventures. There are numerous methods you can use to earn cash on Twitter, but you need to use the right game plan if you’d like to succeed.
Do People Really Make Money by Tweeting?
Unlike other social media sites such as Facebook, Twitter doesn’t offer its users with as many money-making prospects. You won’t be able to join different groups and the ad system available isn’t as robust like the one on Facebook.
Despite this, you can still make some money on Twitter. In 2012, it was reported that Kim Kardashian made at least 10,000 for every tweet she made. Also, other influencers and celebrities are earning a lot of money by tweeting.
Although Twitter doesn’t have as many ads as other platforms, users aren’t skeptical of promotional or sponsored tweets. Since the platform only has a few advertisers, it allows more room for people to stick out.
Four Things to Do to Be Able to Make Money From Twitter
There are steps which need to be followed in order for you to be able make money from your Tweeter account. Take your Twitter money-making venture similar to any other entrepreneurial or business venture. Try out a couple of different strategies and learn from other users who are successful in the same business.
1. Build Your Brand
Before you’re able to sell products on Tweeter, you’ll first need to build your own brand both as a company and an individual. It doesn’t matter whether you’re using your name for the brand or not, you’ll still have to market yourself like a corporate entity and not as an individual. As a business, you need to be mindful of the kind of message you avail to the public, both subconsciously and consciously.
Minor details will have a major impact on how people will view your brand, and the number of people who will be willing to conduct business with you.
In order to have a successful brand on Twitter, you’ll have to include the following thing on your profile:
- A photo on your header
- Your website
- Your handle
- A business description or bio
If you already have a profile, make sure that you have all of the details mentioned above. Do the details appear professional? Would you proudly show them to potential clients? Does it cover the message you’d like to convey? Is the photo very clear and is your description good enough for both your friends and followers?
Ask some of your friends to check out your profile and let you know what they think about it. You might have the wrong view about your brand and having other people take a look at it will help you know of the information that needs to be corrected and updated.
2. Build a Following
Once your profile is in perfect shape, the step that follows so that you can earn enough money from Twitter is building a following. You won’t be able to make any money on Twitter if people haven’t heard about your brand.
The following are some of the steps you can use to get followers:
- Interact with people in conversations
- Share tweets made by other users
- Follow users belonging to the same niche or who you think are potential customers
- Use the right hashtags (the best tool to use it hashtagify)
The best way to have a successful Twitter account is by being active on the platform. Tweets only remain active for a short time, so make sure that you make frequent posts if you want to be seen on other people’s feeds on a regular basis. You won’t be able to achieve this if you only log into your account once a week.
If you want to be up to date with everything on the platform, download the Twitter app on your gadget. Utilize your free moments like when you’re at the gym or when you’re waiting for your doctor’s appointment to make tweets and interact with other users. However, before you can do this, you’ll have to login to the platform to be able to engage and respond to people’s tweets.
There’s also the option of hiring a virtual assistant to perform all the tasks on your behalf.
3. Cultivate Engagement
You’ll have to get other users to engage in all the tweets you post. This is the best way to ensure that your brand is known as well as get other users to mention you on other posts.
There are different ways for you to earn cash on Twitter, like selling paid tweets. This method requires you to have a great track record when it comes to noticed tweets. Nobody wants to spend money to hire you to tweet for them if they know that your message won’t be seen by other users.
Some of the best ways to cultivate engagement are:
- Asking your audience different questions
- Histing Twitter contests, chats and giveaways
- Respectfully participating in conversations with other people on Twitter
- Sharing thought-provoking and interesting articles
You can apply some or all the above strategies to cultivate engagement on the platform. The method you decide to use should be true and authentic to the brand you’re building.
4. Learn to Sell
Selling products and services on Twitter may seem difficult if you don’t know the right methods to promote them without being mistaken for a paid spokesperson. Focus mainly on the products and services that you’re familiar with, and not just selling anything that is thrown at you.
Being familiar with a product will help you sell it without difficulty and don’t forget to be authentic while you’re at it. People who focus on promoting the products they’re familiar with normally succeed at it since their followers can tell how genuine they are.
Use the strategy that works best for you, depending on the product or service you’re promoting as well as your brand.
You can periodically add a referral link on the product or service that you’re selling. Freelance writers and graphic designers can use this opportunity to share a potential client’s blog, letting them know that they’re interested.
You can also decide to try out different strategies for some time so that you can find the one that works best. You can never be sure of what works best until you experiment a little.
4 Ways of Using Twitter to Make Money
If you’re planning to use Twitter as a money-making venture, you need to be persistent and patient, especially for people who are new to earning money online.
1. Get Traffic to Your Personal Blog
The first step to a successful money-making venture on Twitter is by getting enough traffic to one’s website using different products and services. By using this method, Twitter will be acting as a marketing and advertising venue for your blog.
You’ll discover that sending out tweets about your blog on a daily basis can be time-consuming. This is why most boggers opt for tools such as Hootsuite, Meet Edgar or SmartQueue to help them schedule their tweets beforehand. The venues provide free options so before you settle on a specific one, try them all and choose the one that’s more suitable for your needs.
2. Sell Your Own Products and Services
You can use Twitter to directly advertise the products and services you offer. Riley Adams, a member of Young and the Invested applied this method by tweeting about the revised tax laws, tax season and how one can be prepared for both.
“After doing this, I was later sought after by a company which wanted to publish tax software reviews,” Adams said. “They took my CPA credentials as a bonus for writing an extensive review and additional content on the same topic. By networking with other people, I was able to earn my first paycheck from blogging about money.”
Adams made $850 just for his writing services.
“I suggest that you keep an active presence on social media because different people will read your tweets/posts and you never know, a great opportunity may come from it,” he said.
You can decide to write about something else, it doesn’t have to be related to taxes, and you never know, different businesses might contact (and be willing to pay) you depending on the tweets you post.
3. Partner with Brands
Another option is to partner up with several brands and promote the products and services they provide as their brand ambassador.
This option is popularly used by celebrities, who are even paid thousands of dollars for every tweet they make. There are different networks like Adly and SponsoredTweets which provide opportunities for people to look for brands that they’d like to work with as well as sell them sponsored tweets.
A lot of people don’t see this as a viable method for making money. However, if you have many followers or you’re a mega celebrity, most of these brands won’t be willing to work with you. You’ll have better chances partnering with a brand for a better brand sponsorship package, for things such as sponsored videos, posts and social media content on different platforms.
The best way to utilize this method is by finding brands in the same niche and directly approaching the companies with a media kit. Your audience is the most important part of your campaign so don’t do anything to compromise their trust. Only feature products which are useful to your audience, regardless who much money you’re getting.
4. Affiliate Marketing
You can also use affiliate marketing to make some money on Twitter, meaning you’ll have to include referral links to the products and services that you think your followers will like or benefit from. You’ll receive payment every time customers buy something using your referral link.
This is the most effective method you can use to earn money on Twitter. All you need to do is join an affiliate program, either via an affiliate network or directly using the company like FlexOfficers.com or ShareASale.
The company will send you a referral link that you can use for all the products and services you’re promoting. There are also other services such as Bitly and Pretty Links that clean up and shorten the links preventing you from posting long, grabbled URLs. Such services are free, but come together with premium versions which will provide you with more upgrades.
Make sure that you’re transparent when tweeting out any referral links since you’re basically writing ads. There aren’t any fines issued to bloggers by the FTC, but this is still a great method to use. Meaning any tweets featuring affiliate links must include a hashtag that identifies them, like #affiliatemarketing or #affiliatelink.
How Much Can You Earn from Paid Tweets?
Tweeter is not a large platform for making money like some of the other social media sites. This doesn’t really mean that you won’t be able to earn some money by tweeting, both indirectly through drawing users to affiliate products and services and directly using sponsored tweets.
There’s a high chance that Twitter already has your target audience, and you’ll be able to make money online if you sell to them strategically.