I’ve always wanted to start a recurring subscription business. Imagine having a number of customers paying you X amount of dollars every month for a service?
I’d come across recurring subscription business in many forms in different forums. For instance, in BHW (Black Hat World), I would usually see guys renting links to high PR sites for $X per month.
I have also seen the SEO and inbound marketing agencies offering service packages for X amount of dollars every month or over a certain period. And then, of course, there are the numerous membership sites online.
I’ve subscribed to a couple of subscription based services in the past and for the most part, I found myself not using the services/tools. For instance, there was a time I kept my subscription for private proxies from a company on for more than one year. And then there was a time I rented a VPS for 8 months and perhaps only used it about four or five times during the period.
What kept me subscribed to the services/tools was the low price. I mean, I was paying about $12 and $24 per month for the private proxies and VPS services per month. This isn’t a lot of money. But when you do the math over a year, you realize I just gave someone over $100 of my hard earned money and I wasn’t getting any value from them i.e. I wasn’t using their services.
When it came to subscription renewal, I always thought to myself: “This month, I’m going to use the service maximumly”. But you know, stuff happens. There are clients waiting for their articles from me and using the tools wasn’t going to earn any money for my rent et al.
Anyway, the whole point is I’ve lost quite some money staying subscribed to services that I did not need. Luckily, I pulled the plug on the subscriptions and now have other places where my money is going.
So, why would I want to start a subscription business?
Benefits of Subscription Business
The obvious benefit of having a subscription business is the almost guaranteed income you will have at the end of the month. If you have 10 customers paying $X, then you know every month you will have $10X in revenue.
There are a number of things that you should be on the lookout when dealing with subscription business. The most important are growth and customer retention. First, you want